23 Feb 2017
Executive Workshop

Innovation in Business: genius or managerial skill?

Villa Marchetti - SBS UCIMA
Baggiovara (MO)
Italy
Orario: 14:30 - 17:30

“When they say, ‘Michele, you’re a genius’, I respond by pretending to have heard something else: Yes it is true my middle name is Eugenio, my mum called me Michele Eugenio”
Michele Ferrero

 

Innovation is one of the factors that differentiates those who survive and prosper from those who fail to keep pace with the changing times. However, in this increasingly rapid and changing context, the innovation sweet spot, made to respond to specific threats, is no longer sufficient.

It has become necessary to learn to innovate continuously.

Creating a system capable of continuously fuelling the engine of corporate innovation plays a key role. Unfortunately, few companies, especially in Italy, have a system of innovation. Innovation is thought to arise from creativity and genius and therefore relies on creative firms or idea-generating practices such as brainstorming.

However, the reality is quite different.  The innovations that have a high impact, both for clients and for companies, are the fruit of a structured process.

Through presenting real-life scenarios, the workshop explores how it is possible to generate high-impact innovations without resorting to creative exercises but by analysing the market, the alternative sectors, ongoing trends and more, in a structured way.

In particular, we will learn:

  • How to create a focused and differentiated value proposal for clients
  • How to increase and develop revenues  and the margins associated with your innovations
  • How to increase the amount and quality of the high-impact innovation proposals produced by the organisation
  • How to create a continuous process of generating high-impact innovation proposals
  • How to effectively evaluate the proposals generated

Program

14:00
Registration and Welcome
14:30
Opening remarks
17:45
Innovation in Business: genius or managerial skill?
Gabriele Colombo - Lenovys Innovation Expert 
17:15
Q & A
save the date 2017-02-23 14:30:00 2017-02-23 17:30:00 Europe/Berlin Innovation in Business: genius or managerial skill? “When they say, ‘Michele, you’re a genius’, I respond by pretending to have heard something else: Yes it is true my middle name is Eugenio, my mum called me Michele Eugenio” Michele Ferrero   Innovation is one of the factors that differentiates those who survive and prosper from those who fail to keep pace with […] Villa Marchetti - SBS UCIMA, Baggiovara (MO)
Italy
Lenovys Srl [email protected]

Speakers

Gabriele Colombo

Principal Lenovys. Gabriele has devoted and developed his skills, in particular in the field of Innovation, according to the logic of design-driven innovation by applying these concepts in the research and development departments of multinational companies. He has been responsible for defining, planning and implementing research and consulting programs related to the world of innovation and continuous improvement; he also brings this experience to his role as a lecturer of project management and innovation management at the Politecnico di Milano School of Management.

Registration

For more info contact the secretariat: 800 950 707 / [email protected]

Location

Villa Marchetti - SBS UCIMA
Baggiovara (MO)
Italy
Schedule: 14:30 - 17:30
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