Innovation in Business: genius or managerial skill?
“When they say, ‘Michele, you’re a genius’, I respond by pretending to have heard something else: Yes it is true my middle name is Eugenio, my mum called me Michele Eugenio”
Innovation is one of the factors that differentiates those who survive and prosper from those who fail to keep pace with the changing times. However, in this increasingly rapid and changing context, the innovation sweet spot, made to respond to specific threats, is no longer sufficient.
It has become necessary to learn to innovate continuously.
Creating a system capable of continuously fuelling the engine of corporate innovation plays a key role. Unfortunately, few companies, especially in Italy, have a system of innovation. Innovation is thought to arise from creativity and genius and therefore relies on creative firms or idea-generating practices such as brainstorming.
However, the reality is quite different. The innovations that have a high impact, both for clients and for companies, are the fruit of a structured process.
Through presenting real-life scenarios, the workshop explores how it is possible to generate high-impact innovations without resorting to creative exercises but by analysing the market, the alternative sectors, ongoing trends and more, in a structured way.
In particular, we will learn:
- How to create a focused and differentiated value proposal for clients
- How to increase and develop revenues and the margins associated with your innovations
- How to increase the amount and quality of the high-impact innovation proposals produced by the organisation
- How to create a continuous process of generating high-impact innovation proposals
- How to effectively evaluate the proposals generated