Workshop online
Jun 26 2026
12:00 - 13:00

INNOVATION: INSIDE OR OUTSIDE?

Imagining the future ahead of the rest.
Building the future faster than the rest.
— Spoiler: AI is not enough

Innovazione: dentro o fuori?

Innovation isn’t a matter of ideas. There is no shortage of ideas. Instead, what is often missing is the structure to turn them into value, and the method to understand which ideas are actually worth betting on.
In twenty years of working with manufacturing companies, service providers, and businesses undergoing transformation, we have observed the exact same pattern repeating itself: the energy is there, the will is there, the vision is even there, but…

Innovation requires two distinct capabilities that feed into one another yet are rarely developed together

Knowing how to look outside
reading market signals, anticipating trends, and generating ideas rooted in the future.

Knowing how to build inside
creating the processes, organization, and business model to transform vision into reality, and successfully doing it ahead of the rest.

We have designed a two-part program to address both dimensions: concrete methods, real-world case studies, and tools you can start using on Monday.

Outside: imagining the future ahead of the rest. Spoiler: AI is not enough.

We are bombarded with signals. Trends, reports, forecasts, models. And yet, most companies continue to chase the market instead of anticipating it. Why?
Because reading the future isn’t a question of tools; it’s a question of method and mindset.

JUNE 26, 2026 | 12:00 PM - 1:00 PM

In this session, we will explore:

  • How to integrate big data, deep data, and small data to build a market vision that is both accurate and actionable
  • The mindset and approaches needed to observe the outside world without getting mesmerized by the present
  • Practical creativity techniques to generate and develop new ideas within complex environments
  • How to leverage trends to make strategic decisions today, anticipating the market instead of being forced to play catch-up!

Who should attend?

This program is designed for corporate leaders who want to build, or strengthen, their company’s innovation capabilities:

Entrepreneurs who want to position their company as a first mover in their market

General Managers and C-level executives who need to guide innovative transformation with a structured method

Innovation Managers, R&D Directors, and Product Managers looking for structured, replicable approaches

Functional Managers (production, operations, sales) who are feeling the weight of change and want to understand how to contribute

What you will gain

✅ A clear mental map of the difference between “inside” and “outside” innovation

✅ Practical tools to read market signals and translate them into strategic decisions

✅ A framework to build a continuous, rather than episodic, innovation system

✅ Real-world case studies of companies that faced the same challenge with measurable results

✅ A first introduction to the methods and the team behind the Master Impact Innovation

Speakers

Gabriele Colombo

Know How & People Development

He has developed his skills especially in the field of innovation according to the logic of design driven by applying the concepts in the area of research and development in companies of international character. He was responsible for the definition, planning and execution of research and consultancy programmes related to the world of innovation and continuous improvement; His experience is added to the role of teacher of Project Management and Innovation Management in courses dedicated to business executives at the School of Management of the Politecnico di Milano.
Partner of Lenovys since 2021.

Gian Paolo Lazzer

Gian Paolo Lazzer

Director – Strategy Innovation

Ph.D. in Sociology of Consumption, specializing in market scenarios. Through the analysis of trends and weak signals, he helps companies develop products and services aligned with the future of their industry.

Innovazione: dentro o fuori?

Free event,
Register to attend