Why is it that some companies constantly able to innovate their products and services while others aren’t? Why are some companies, even though they continue to develop new products and services, forced to constantly lower prices while others seem immune to market forces?
One of the main reasons is that companies are focused on improving the features of their products and services instead of trying to develop high-impact innovations, i.e. solutions that can generate greater value for their customers and help them to achieve their goals while, at the same time, driving increased sales and margins for their business.
Customers do not want products; they’re seeking solutions that can help them achieve their goals. Changing perspective in this way should be the basis for developing any successful product/service and differentiates those who are able to continually and successfully innovate from those who fail.
To create high-impact innovations, it is not enough to rely solely on brainstorming techniques or individual creativity. Rather, we need to rethink products and services strategically by shifting competition on to factors currently neglected by the market in order to create a clear and focused differentiating proposal.
Creting a structured and consistent system to continually fuel the company’s engine for innovation, therefore, plays a fundamental role.
Lenovys’ Impact Innovation Lab – in partnership with the Politecnico di Milano School of Management’s Design Thinking for Business Observatory – is reserved for entrepreneurs and managers and is an opportunity to develop your ability to generate high-impact innovations. In particular, you will learn how to:
In addition to discussing real-life examples, the workshop will provide one practical exercise session, lasting 45 minutes. This is a unique opportunity for guided learning and experimentation in the field, as well as an important opportunity to network and compare notes with industry experts.
