The 5 false myths of innovation

Many companies today are trying in every way to innovate. Some focus more on product or process technology aspects, some on marketing aspects, some on service improvements, some on understanding the customer experience…

Unfortunately, very few companies can claim to consistently and consistently achieve significant competitive advantages from innovation activity.

Many, for example, fail to distinguish the necessary and necessary incremental product and process improvements from high-impact innovation.
Often, several systematic errors are made that hinder and even prevent high-impact innovation.
These mistakes are now considered true false myths to be debunked if successful innovation is achieved.

The starting point for understanding the false myths of innovation is linked to the very meaning of innovation. To be clear, you innovate when you produce tangible, high-impact effects on the market and on your own company.

Effects of turnover, profit, market share, drastic reduction in costs, in short, elements that can be accounted for and measured over time. Think about the effects Apple achieved with the launch of the Apple Watch. In its first year of launch, it generated a $6 billion revenue increase for Apple and surpassed all watch manufacturers in sales, positioning itself close to Rolex, the Swiss giant founded way back in 1905. Already from the first year of launch on the market.

You can create business systems that can project people, products, and processes into the future. It is only possible, however, if we are prepared to remove limiting beliefs in this regard first. Of beliefs that have become true false myths related to innovation.

Discover them in this video…