Acquire an effective methodology to present a compelling Value Proposition
Build long-term trusting relationships with customers
Acquire tools to analyze and organize knowledge about the solutions of your competition and your company
One of the main problems sellers face is the difficulty in making customers perceive the true value of the proposed solutions, often focusing too much on price rather than overall benefits. This Value Selling training course offers a solution to this challenge, teaching an effective methodology for transferring a compelling Value Proposition when presenting solutions. Sellers will learn to respond to customer needs, distinguishing their offerings from those of their competitors and increasing the likelihood of sales success, as well as improving customer satisfaction.
The course emphasizes a consultative approach, providing upselling techniques that build long-term trusting relationships. This allows salespeople to position themselves as strategic partners for customers, offering solutions that truly meet their needs.
Key course content includes analyzing the three domains in Value Selling: the customer, the competition, and your company. Participants will learn how to organize knowledge about the solutions of the competition and their own company to respond to market needs. By applying value selling in the business proposition, sellers will be able to build compelling arguments based on a deep understanding of market dynamics and customer needs, thus improving their sales performance and contributing to the company’s long-term success.
Possibility of having the training followed with the immediate application of the skills acquired through an individual or company improvement project with measurable results
