The inter-company B2B Sales Excellence masterclass is intended for Sales Force, Key Account Manager (KAM), Sales Rep, and Business Development resources who:
The proposed methodology is applicable with sales opportunities on both Customers and Prospects.
Each participant will receive a preparatory activity to be carried out before the masterclass. This activity involves identifying some sales opportunities to practice in the classroom.
During the masterclass, 20% of the time will be dedicated to the transfer of the methodology and techniques that allow the analysis to be carried out based on specific criteria. The remaining 80% will be dedicated to the practical application of the techniques learned using the real cases defined in the preparatory activity. Individual exercises, sub-group work, and plenary sharing activities on the analyses carried out are planned.
At the end of the session, each participant will have analyzed at least one of their own Customer case.
