Becoming product of the year

• How can we generate ideas in a widespread manner to avoid waiting for new proposals from the usual people?
• How can we achieve successful innovation without heavy investments in production lines, new technologies, and new skills?
• How can we break down the barriers between different company departments to drive successful innovation?
• How can we generate energy, engagement, and passion to overcome the typical obstacles in developing new businesses and products?

Through the presentation of the Crea Tu case by Orogel – named Product of the Year 2022 – we will explore the behind-the-scenes story of launching a successful product and how a Lean Lifestyle Company can achieve tangible results while engaging, generating passion, and boosting people’s energy.

Through the stories of the key players in developing this solution, we will learn how to:

• Generate ideas in a widespread manner that have the power to transform non-customers into customers.
• Leverage company resources to maximize impact on the innovation market
• Create autonomous teams that operate like startups within the company.

The event begins with a guided “immersion” phase in the innovation developed through a demonstration of Crea Tu consumption. This is followed by a second phase where we “rewind the tape” and, through an interview with Filippo Andreucci, R&D Specialist at Orogel, led by Gabriele Colombo, partner and principal at Lenovys, we will retrace the key steps in the development of the “Crea Tu” innovation at Orogel.

At the end, the online audience will have the opportunity to interact by asking questions.

▶️▶️▶️ To review the event, please request the link by filling out the form on “innovare-con-successo” (innovate- with-success.)