Retail – Supply chain
Middle East-based retail group. Manages 25 premium brands in 300+ stores in the GCC area. The group has developed the fashion division very quickly in recent years and needed to build a group supply chain.
Critical issues
- Brands collected in 4 divisions; 4 independent supply chains
- Sales planning, stocks, cash flow impact were managed independently by division and there was no consolidation at group level
- Not having a common sales planning and demand planning, it was not possible to create a group supply chain and this caused very high costs
Intervention areas
- S&OP process for each division
- Consolidated view of sales budget, OTB, demand planning, stocks and cash flow
- Group S&OP digital solution
Results
- Implemented the S&OP group process
- New OTB process and stock planning
- Up to 5% increase in sales with better planning and data driven decisions during the season
- Data-driven logistics planning enabled the kick off of group logistics
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