The Start-up  Mindset

1 day

Market launches, experimenting with and calibrating new concepts according to Lean Start-up 
course code 2. 10

What is the course for

#1

Developing Lean start-up concepts

#2

Acquire the methods and tools to test the hypothesis underlying the proposed high-impact solution

#3

Acquire the methods and tools to test the growth hypothesis underlying the proposed high impact solution

Often a good idea fails to take off in the marketplace . In some cases it is not fully utilised, in others it is much more expensive than anticipated, or it takes too long to get up to speed with existing solutions. This all happens due to some notable methodological gaps at a very delicate stage in the development of a new product or service. Before you get to the market with the final product it is in fact necessary to  validate the high-impact solution  through continuous non-standard activity and testing aimed at minimising uncertainties and unknowns in order to demonstrate the solution’s true feasibility. The more innovative the solution, the more attention needs to be paid to planning this phase. Innovation prototypes not only include mock-ups of the products, but the appropriate scale representation of all the business factors involved. In this case, we’re talking about the development of a Minimum Viable Product (MVP) to test all the hypotheses at the core of the business.

In other words the whole business has to be “prototyped” and verified – including the ways that the system around the product or service will be developed, as well as the business model and the relationship with customers.

Goals

  • Developing Lean start-up concepts
  • Developing the ability to define, design and use the Minimum Viable Product
  • Acquiring the ability to test your entire business before proceeding with investment-related development, protecting your existing business
  • Acquiring the methods and tools to test the hypothesis underlying the proposed high-impact solution
  • Acquiring the methods and tools to test the growth hypothesis underlying the proposed high impact solution

Addressed to

  • Entrepreneurs
  • CEOs
  • General management, Business Unit managers
  • Sales management
  • Marketing management
  • Technical director, R&D manager

Contents

The value of experimentation in contexts of high uncertainty and turbulence

  • What constitutes waste when it comes to innovation
  • The concept of validated learning: the “learning cycle”
  • The Minimum Viable Product as a validated learning tool
  • The different kinds of Minimum Viable Product

Testing the theories of value and growth

  • Defining the theory of value
  • Defining the theory of growth
  • Testing hypotheses: cohort analysis, split testing, A/B testing, etc.
  • Protect existing business from trials: trademarks, patents and legal protection

Designing strategy changes or deciding to persevere

  • Lean accounting
  • Setting the correct metrics for monitoring the Lean startup phase
  • The drivers of growth behind business decisions
  • Decision-making criteria in complex and highly variable contexts

You will experience

  • Experiment with high impact-solutions with limited investments
  • Use the Minimum Viable Product to constantly learn during the development cycle of high-impact innovations
  • How to define and test the underlying hypotheses of value and growth
  • How to develop the development engine at the core of your business
  • How to reduce the time taken to develop innovative concepts

Download the in-company training catalogue