Impact Innovation

 Executive Master 2018

11-12-13 October / 8 - 9 -10 November 2018
MILAN

The Executive Master in Impact Innovation is an advanced training course aimed at entrepreneurs, CEOs, COOs, CTOs, General Managers, R&D, Innovation and Marketing directors who want to increase their company’s ability to generate high-impact innovation.

6 DAYS OF INTERACTIVE TRAINING
4 TRAINERS AND 9 SPEAKERS
PRACTICAL WORKSHOPS DURING THIS SPECIALIST TRAINING COURSE
BUSINESS CASE STUDY ANALYSES: LAVAZZA, SACMI, LAMBORGHINI, CROMOLOGY AND FIRE
INNOVATION ASSESSMENT ON THE SITE OF ANY PARTICIPATING COMPANY UPON COMPLETION OF THE TRAINING COURSE

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further development on Impact Innovation

Executive Master Objectives

Develop the following capabilities:

  • GENERATING HIGH-IMPACT INNOVATION
  • CONTINUOUSLY CREATING NEW MARKET SPACES
  • STANDING OUT FROM THE COMPETITION
  • FORMULATING AND IMPLEMENTING YOUR OWN INNOVATION STRATEGY
  • RELEASING THE CREATIVITY OF THE PEOPLE IN YOUR COMPANY
  • ACQUIRING TOOLS FOR FACILITATING AND MANAGING INNOVATION
  • BUILDING AND OPERATING YOUR OWN OPEN INNOVATION SYSTEM
  • EXPLOITING EXISTING IDEAS, TECHNOLOGIES AND EXPERIENCES FOR GETTING THE BUSINESS OFF THE GROUND
  • BUILDING AN ORGANISATION THAT ENCOURAGES AND FACILITATES INNOVATION
  • DEFINING HOW THE INNOVATION SYSTEM IS CONTROLLED AND MONITORED

In order to obtain

  • INCREASING TURNOVER AND MARGINS DERIVED FROM INNOVATIVE PRODUCTS/SERVICES
  • INCREASING THE QUANTITY AND QUALITY OF THE IDEAS GENERATED
  • INCREASING THE NUMBER OF IDEAS CONVERTED INTO SUCCESSFUL PRODUCTS AND SERVICES
  • REDUCING TIME-TO-MARKET
  • REDUCING COSTS ASSOCIATED WITH DEVELOPMENT AND NEW PRODUCTS

Course contents

  • Methods for analysing potential markets
  • Defining strategic impact factors in target markets
  • Strategic impact framework, how to create value curves effectively
  • Methods for exploring impact levels
  • Strategies to support effective innovation: innovation strategy and impact/effort matrix
  • How to establish winning relationships with vision, mission and individual and business values
  • Planning the entire value chain of our new product/service starting from critical impact factors
  • Building the new value chain: product, process, network and structure models
  • Building the new offering: performance, architecture and system of the new product/service
  • Designing new customer experience: brand, service, channel, customer involvement
  • Links between new innovation concepts and other business functions
  • Designing market launches and synchronisation with existing business processes
  • How to conduct the market launch and collect rapid feedback with greater effectiveness
  • Lean start-up: key concepts and lessons learned
  • Building innovation processes in business: routines, tools and key habits
  • Metrics for evaluating the efficiency and effectiveness of the innovation system
  • Link between innovation KPIs and other traditional business indicators
  • The digital transformation KPIs available to the company
  • The importance of digital innovation
  • From strategy to action: methods for increasing creativity and generating innovation
  • Enabling innovation: creating the right organisational structure to support innovation
  • Open Innovation: taking advantage of sources of knowledge outside the company to amplify and accelerate innovation
  • Creating a “start-up environment” within an already consolidated company to foster innovation

Trainers & Speakers

OTHER SPEAKERS

In past editions attended as speakers:
- Luciano De Oto > Lamborghini
- Fabio Osculati > Lavazza
- Matteo Beretta > Cromology
- Paolo Ernesto Crippa > Jacobacci & Partners
- Lucia Chierchia > Electrolux Group
- Stefano Odorizzi > Enginsoft
- Jeffrey K. Liker > University of Michigan
- Emil Abirascid > Startup Business

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